Agilcon is an approved Salesforce Interaction Studio Partner
The future of your marketing is real-time personalisation
True personalisation in real time is one of the biggest challenges in modern marketing and at the same time one of the most important levers to take customer experience to the next level. With the help of Salesforce Interaction Studio, Agilcon helps companies deliver one of the most desired goals of user experience –to deliver the right message, on the right channel at any time.
Interaction Studio supports, among others, the following use cases:
Identify individuals and accounts across digital properties, match anonymous and known users to named profiles, and build more accurate customer records. Capture referring source, geo-location, weather, company, industry, and attributes and transaction data from any source to power machine-learning recommendations.
Monitor digital behavior and combine it with email and offline behavior to gain an understanding of each person’s true interests, affinities, and intent.
Provide customers with a connected experience with consistent, relevant, and timely communications across digital and offline channels. Guide each customer along the most appropriate path, triggering interactions where they are or in the channel they prefer.
AI powered campaign optimization
Use powerful real-time segmentation and sophisticated AI to determine and deliver contextually relevant experiences that inspire customers to take action. Present each customer with the next best action or offer, recommend products, content and more based on their unique characteristics and preferences.
Take out the guesswork – test different approaches across various channels to find out what works and what doesn’t.