B2B Marketing Breakfast @Agilcon
When: Tuesday, 11. June 2019 at 9:00
Meet Salesforce – Customer Success Platform. Connect to your customers in a whole new way with the world’s #1 CRM platform in B2C and B2B.
8:30 - 9:00 - Registration
9:00 - 9:30 - Sales & Marketing Alignment in B2B companies
Marko Perme – CEO, Agilcon
Marketing and sales alignment — or really, misalignment — is a persistent problem that plagues organizations of every size. It is a mix of culture, process and technology related challenges that prevent companies, especially in B2B, to create connected, efficient process with measurable results.
We will walk you through building marketing-to-sales bridge: We will talk about identifying the right KPI’s, how sales teams can feed marketing pipeline and how marketing teams can improve the quality of sales pipeline. It’s about technology, but also collaboration and culture.
9:30 - 10:15 - Meet Salesforce Pardot: Marketing that Sales Team Loves
Dara Connell – Salesforce, Pardot Director – Emerging Markets
B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — finding sales-ready leads, providing personalized content, building and tracking campaign efforts — all require significant time and effort.
Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits for both marketing and sales teams.
On this live overview of Pardot, Salesforce Engage, and B2B Marketing Analytics, you’ll discover tools that can:
* Generate high-quality leads and nurture them until sales-ready.
* Connect sales teams to the right prospects first and close deals faster.
* Provide intelligent insights needed for data-driven decisions.
* Create a marketing experience that customers and sales will love!
10:15 - 11:00 - How Salesforce sells Salesforce - Live Demo
Istvan Viz – Salesforce, Senior Account Executive
Miha Hrastel – Agilcon, Sales & Marketing Director
If you’ve wondered how we construct our sales enablement strategy here at Salesforce & Agilcon, join us for this special behind-the-scenes look at how we create, manage, and run internal campaigns designed to empower our sales reps.
Pardot Director – Emerging Markets
Senior Account Executive
Sales & Marketing Director
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